Max Factor Lipfinity Long Lasting Lipstick So Vivid (45) This is your secret to vibrant, all-day luscious lips, with up to 8 hours’ long-lasting wear. It glides effortlessly across your lips leaving bold colour and a cashmere soft feel. - Intense colour with a rich cream finish. - Up to 8 hours of vibrant, nourished colour that doesn’t dry out lips. - Infused with nourishing oils, this long wear lip colour doesn’t crack, crumble or bleed. - Your high-impact lipstick that’s long lasting and effortless to apply.