Max Factor Colour Intensifying Balm Charming Coral (10) This lip Colour Balm really earns its place in your make-up bag as it’s just so flexible. The lightweight buildable formula lets you dial up and dial down your lip look. Build colour and intensity in smooth, defined layers. Helps moisturise and protect your lips from dryness. Lightweight formula that doesn’t feel heavy. Smooth, even finish that’s free from stickiness.