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Welcome to X~press!ons Style.
The ultimate destination for all your beauty and fashion needs.

Xpressions Style, the fashion accessories division of Al Safeer Group of Companies, a retail conglomerate based out of UAE. Founded in 2000, Xpressions Style is now one of the biggest retailers in UAE with a broad range of product categories including skincare, cosmetics, fragrance, personal care stuff and fashion accessories.

Today, with 47 outlets in GCC, Xpressions Style is not only one of the leading retail chains of perfumes and cosmetics but a powerful beauty presence in countries around GCC. It’s highly considered as a beauty trailblazer. Thanks to its unparalleled assortment of admirable products, unbiased service from experts, interactive shopping environment, and innovations.

Retails outlets all across GCC - Xpressions operates approximately 47 stores in GCC, with an expanding base of over 45 stores across UAE. Xpressions Style opened its first UAE store in Dubai in 2000.

To Online Platform - Believing online business has good potential in product sale and customer satisfaction, Xpressions launched its online store in 2013, one of the foremost beauty site in the region. It is also one of the largest UAE online stores in terms of sales and selection of products and brands.

An extra for each customer - Safeer’s loyalty program is a way of thanking regular clients - with special products, exclusive information, and an all-access pass to personalized beauty. Safeer Plus is available in all Xpressions’ retail stores. A premium access will give users access to exclusive gifts, event invitations and early access to new products.

Potential Xpressions Vendors Contact:
If you are interested in submitting new brands or products for review, please mail to
Please includes contact information
Press (if available)
Retail and wholesale price lists
Current and future distribution strategies
Product samples in their approved retail product packaging
The merchandising department will review your materials and if interested will reach out to you. We welcome your interest in working with us as we build innovative worldwide retail concepts.